Amplify Music – April 17, 2020 Virtual Conference

Call for Speakers, Organizations, and Participants

Amplify Music:
Resilience and Community Ecosystems
Virtual Gathering/Conference

How can we learn from other local communities creating Resilience in the music social/structural disruption/reconstruction under COVID-19?

We have joined the Maremel Institute as a co-host, along with UCLA Alpert, CU Denver and many other organizations for a Virtual Gathering/Conference on April 17.  Would your organization like to participate as a collaborator? Do you know of someone who is doing amazing things around their local music communities? 


Free Registration Link (Eventbrite):

Event Mission: A gathering of lived experiences and workable ideas

This event brings together diverse music leaders and creators online to learn and share from local community response, emergent solutions, and heroic efforts to support local artists, venues, creative communities, and support networks in the surge/challenges of the COVID-19.

  • Unique practices that may transfer to other areas
  • Ways to learn between great ecosystems and communities of communities
  • New combinations of business and community models – bridges beyond streaming
  • “After” – rebuilding trust, conflicts for space/time/funds, challenges of funding in a community rebuilding mode

Please reach out if you have other ideas as well.  This is a Big Tent project, meant to connect groups and great ideas. 

Lead Co-Hosts:

  • Dr. Gigi Louisa Johnson, President, Maremel Institute; Faculty, UCLA Herb Alpert School of Music
  • Storm Gloor, Professor, University of Colorado Denver College of Arts & Media

List of Collaborating Organizations: See the ever-updating list at


  • Speakers and Schedule: In planning stages now 
  • Cost to Attend: Free.  You may contribute toward the event at Eventbrite, but no payment is required to attend, speak, or share.
  • Cost to Collaborate: None required, though various collaborators are bringing their community emails, in-kind resources, volunteers, and great ideas.
  • Technology Needs to Participate: 
    • Speakers will need a webcam, microphone, and optimally a headset, along with Internet access from their computer, tablet, or smartphone.  
    • Participants and Speakers will be on Zoom or another webconference platform, so will need to be able to access the platform we chose (based on attendance); the sessions also will be recorded and shared online afterwards, and may be livestreamed as well. 

SXSW 2020 – “Futures and Challenges: Music Cities & Scenes”

5:00-6:00 pm Panel


SXSW has showcased innovative Music Cities and their leaders for years now. Many cities have stepped into new organizing models for local change — and these have both worked and stumbled. We will discuss with the audience the impacts of these movements in both big cities and small scenes. We will share examples of best practices and big changes vs. policy recommendations, including Night Mayor implementations and ways small cities are organizing around their live music scenes. The session will prompt the audience to think about their own work and communities with examples of how venues and organizations are programming, co-creating, organizing, and educating artists for a great, healthy local music scene.



The South by Southwest® (SXSW®) Conference & Festivals celebrate the convergence of the interactive, film, and music industries. Fostering creative and professional growth alike, SXSW® is the premier destination for discovery.

An essential destination for global professionals, the event features sessions, showcases, screenings, exhibitions, and a variety of networking opportunities. SXSW proves that the most unexpected discoveries happen when diverse topics and people come together.

Throughout SXSWeek®, experience 10 days of unparalleled discovery, learning, and networking with creatives across interactive, film, and music industries.

Make plans to join the world’s brightest creators March 13-22 at the 2020 SXSW Conference & Festivals in Austin, TX.


Storm Gloor

Associate Professor, Music and Entertainment Industry Studies,
University of Colorado, Denver


Gigi Louisa Johnson

Exec Dir, Center for Music Innovation,

SXSW 2020 – “Together: Master + Pub Under 1 Roof & Artist Impact”

12:30-1:30 pm Panel


In the past, the longstanding advice for artists was to keep your publishing and master rights in different companies to mitigate risk. Now, increasingly we are seeing labels buying publishing rights and publishers administering masters and artists retaining either or both – why is this happening? In a world of transparency and digital uses such as synch that need both rights, the fragmentation of rights is problematic and the traditional practice of keeping them separate is going by the wayside. Join a panel of experts to understand how artists can get the most out of their intellectual property, choose the best partners, and learn how labels and publishers are evolving their thinking.


Bob Bruderman, Kobalt Music
Gigi Johnson, Center for Creative Futures / UCLA
Vickie Nauman, CrossBorderWorks
Andrew Sparkler, Downtown Music Publishing


Experience 10 days of unparalleled discovery, learning, and networking with creatives across tech, film, and music industries at the 2020 SXSW Conference & Festivals from March 13-22, 2020 in Austin, Texas.




Bob Bruderman

EVP, Partnerships,
Kobalt Music


Vickie Nauman



Andrew Sparkler

SVP/Business Development,
Downtown Music Publishing


Gigi Louisa Johnson

Maremel Institute

SXSWedu – “Music Workforce Development: Hiring Post-College”

3:30-4:30 pm Panel


Music Workforce Development is an important yet undiscussed topic.The relationship between employers and educators is crucial. Better-educated students lead to more qualified applicants entering the workforce, easing the burden and cost of hiring new employees. Local economies depend on these new jobs to create revenue, attract talent, and investment. Join our panel to learn how experts in education, economic development, and top employers are creating solutions, value, and more jobs.


Ted Cohen, MediaTech Ventures
Gigi Johnson, Center for Creative Futures / UCLA
Natalie Perardi, Electronic Arts
Don Pitts, Sound Music Cities


The South by Southwest Education Conference & Festival is an annual event that fosters innovation in learning.

The SXSW EDU (pronounced South by Southwest E-D-U) community is optimistic, forward-thinking, and purpose-driven with a shared goal of impacting the future of teaching and learning.

The tenth annual SXSW EDU will return to Austin, March 9-12, 2020. The four-day event offers compelling sessions, in-depth workshops, engaging learning experiences, mentorship, film screenings, future-focused competitions, an expo, networking opportunities, and so much more.

Through opportunities for collaboration, creativity, and engagement, SXSW EDU empowers its global community to connect, discover, and impact.

SXSW EDU is a component of the South by Southwest® (SXSW®) family of conferences and festivals. Internationally recognized as the convergence gathering for creative professionals, SXSW EDU extends SXSW’s support for the art of engagement to include society’s true rock stars: educators!




Ted Cohen

Head of Corporate Development,
MediaTech Ventures


Natalie Perardi

Global Operations for Influencer Marketing,
Electronic Arts


Don Pitts

Sound Music Cities


Gigi Louisa Johnson

Maremel Institute

Digital Entertainment World 2020 – RightsTech: Tools for DIY Artists

4:00-4:30 pm Panel


From music, to filmmaking, to publishing, new technologies and platforms are creating ever-more tools for creators to go it alone, without a label, studio or publisher. This panel will examine how artists can the newest tools to take control of their careers.


Dae Bogan, Co-Founder and CEO, TuneRegistry
Rian Bosak, Founder and CEO, SuperBam
Alex Riggs-Miller, Founder / CEO, iProdoos, Inc.
Georgii Speakman, Founder, Outlier Co.
MODERATOR:  Gigi Johnson, Exec. Director, Center for Creative Futures, Maremel Institute; Faculty, Music Industry, UCLA Herb Alpert School of Music 

Digital Entertainment World

Described by Hollywood insiders, digital influencers, and industry leaders throughout the world as a “must-attend” event, now in its 7th year Digital Entertainment World (DEW) is where you want to be if you are in the business of creating or monetizing digital entertainment content. DEW 2020 will cover topics from OTT to Innovation to eSports to Millennials to Content Marketing to VR/AR to Music Rights to Startups, etc., as this theme guides all talks, discussions, meetings and presentations over the two days. This year’s event will be held in the hip and modern Marina del Rey Marriott just steps from the beach and located in the heart of LA’s thriving Silicon Beach with easy access to Santa Monica, Venice and Playa Vista. The event includes keynotes, fireside chats, presentations, panel discussions, tech demos, exhibitions, and the best networking in the the hotel’s Sinder Lounge.

Dae Bogan

Co-Founder and CEO,

Rian Bosak

Founder and CEO,

Georgii Speakman

Outlier Co

Alex Riggs-Miller

Founder & CEO,

Gigi Johnson
Exec. Director, Center for Creative Futures, Maremel Institute; Faculty, Music Industry, UCLA Herb Alpert School of Music