Jordy Freed from Sony Corporation of America shared his journey from jazz saxophone and building websites to public relations and marketing. Twists and turns took him to radio, Blue Note, Grey Advertising, and finally to Sony. He shares the stories of his twists and turns and the challenges of managing and growing diverse brands. Jordy talks about what he’s excited about now and what is changing the workflow of creators..
Guest: Jordy Freed, Head of Partner Marketing & Strategy, Brand & Business Development, Video & Sound Products, Sony Corporation of America
As the Head of Partner Marketing and strategy, Brand & Business Development, Video & Sound Products at Sony Corporation of America, Jordy Freed leads marketing, business development, and communication strategy for the multinational company.
A talented sax player who considered becoming a professional musician, the Philly native got his start as a publicist for the jazz firm DL Media, held marketing and PR roles at Blue Note, and made a quick foray into advertising at the top firm Grey.
Upon returning to Blue Note in 2016, he partnered with Sony on the creation of NYC’s Sony Hall, the first venue to feature Sony’s immersive music experience, 360RA.
This led to an in-house position at Sony, where he became the first U.S. employee on their Brand & Business Development team, with a remit to develop multi-million dollar business strategies.
In this role, he has overseen collaborations with Doja Cat, Pink, Lil Nas X, Pharrell Williams, and Alicia Keys, struck deals to reimagine the David Bowie catalog in 360RA alongside immersive activations, led the company’s partnership with Amazon Music, and much more.
He now leads marketing and business development for 360RA, as well as global branding activities for a host of sound products.
- Sony Corporation of America: https://www.sony.com/en_us/SCA/index.html
- Jordy Freed on LinkedIn: https://www.linkedin.com/in/jordyfreed