Reconnecting to Virtual Audiences: Jay Gilbert, Label Logic

June 14, 2020

Innovation often answers the call to action made by changing environments. In this week’s podcast, we talk with Jay Gilbert, photographer and co-founder of Label Logic, about the new challenges artists in the music industry face in light of social-distancing and what their “new normal” will be as the world regains its rhythm. We look at new models for artist-fan engagement such as blended venues of live-streaming and live shows, as well as tools such as Bandsintown, Stageit, Bandzoogle, and Patreon. We also discuss the advantages of utilizing such platforms in terms of building new engagement metrics based on individuals rather than aggregate data and how this aids artists in strengthening and expanding their fanbases.

Guest: Jay Gilbert, Co-Founder, Label Logic; Photographer

As a teenager in the Pacific Northwest, Jay smuggled his Canon F-1 into rock concerts to get the perfect shot of the likes of Queen, Van Halen and Cheap Trick. After college, he toured as a musician gaining invaluable experience in what it takes to create and promote an album. He later translated that knowledge as an executive with Universal Music, Sony Music, and Warner Music Groups.  Jay moved to San Francisco and finally to Los Angeles for Universal where he worked for 18 years, most recently as VP New Media and Online Marketing for Universal Music Enterprises [UMe].

Jay has been on the cutting edge of Digital Sales & Marketing with Universal Music, Starbucks Entertainment, Fox Home Entertainment (International), and Warner Music Group. It is this unique perspective as a musician, music executive, and fan that makes his approach to Digital Strategy and Online Marketing so artist-friendly.

While at Universal, Jay launched the first digital-only label, responsible for all aspects of the operations. The groundbreaking label was featured on NPR, Billboard Magazine, Nights With Alice Cooper, and in the NY Times.  Jay also created the industry’s first sheet music + album download (for the Grammy award-winning “Fingerprints” album by Peter Frampton).  He created and executed unique online marketing plans for Nirvana, The Police, KISS, Motley Crue, Bob Marley, Jimi Hendrix, Elton John, Styx, Rob Zombie, Johnny Cash, Guns ‘N Roses, Smokey Robinson, Tears For Fears, Rick Springfield, Lisa Loeb, Ringo Starr, Ron White, Peter Frampton, The Temptations, Amy Grant, Melissa Etheridge, and many, many others.

Returning to his roots, photography remains Jay’s creative outlet. He has photographed hundreds of artists in the studio and on tour.

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