Public Policy and Music: Innovation Bringing Cities Together . . .with Shain Shapiro, Sound Diplomacy

April 19, 2020

This week on the Innovating Music Podcast, we discuss innovation in public policy with Shain Shapiro. He is the founder and CEO of Sound Diplomacy, an organization that works together with a wide range of clientele from city councils to property developers and more, in order to help music in cities thrive. We discuss music communities in cities as ecosystems and how public policy can support and protect them. We also look at the effects the COVID-19 crisis has had on the music industry and what they mean for the future.

Guest: Shain Shapiro, Founder/CEO, Sound Diplomacy

Shain Shapiro, Ph.D., is the Founder and CEO of Sound Diplomacy. Sound Diplomacy is the leading global advisor on growing music and night-time economies in cities and places. He is also the co-founder of the Music Cities Convention, the world’s largest event bringing together the music industry with city planners, developers, policymakers, and executives. Through Sound Diplomacy, he has consulted in over 60 cities and countries, including developing the Cuban official music strategy for the United Nations Industrial Development Organization. He delivered the first-ever music presentation at a UN World Urban Forum and consulted at length with the Greater London Authority, including working on the development of London’s Night Czar and the Mayor of London’s music policy. He has delivered a TEDx talk on the value of music to cities and spoken at the European Parliament, MIDEM, MIPIM, SXSW, Smart Cities Expo, and others. He is also an accomplished journalist, frequently contributing to CityMetric, CityLab, and other outlets. Shain holds a Ph.D. from the University of London and was one of the top 10 Creative Entrepreneurs in Britain in the British Council’s h100 list.

Mentioned Links

  • Website:
  • Facebook: @sounddiplomacy / @musiccitiesevents
  • IG: @sound_diplomacy / @musiccitiesevents
  • Twitter: @SoundDiplomacy / @MusicCitiesSD
  • Linkedin: Sound Diplomacy
  • Email: