Evolution of the Creative Workflow

May 3, 2020

Circumstances can spark innovation when changing work environments require new solutions. This week on the Innovating Music Podcast, we talk with Michael Gitig of G-Technology about the transformation of digital workflows and how his operation has transformed to connect “create from home” film, TV, and music creators. During the state orders to work from home, they had to close up their Hollywood community studio location and totally rethink their delivery of tech workflow services. They really have become the bridge to connect disparate technologies in this work-from-home era for digital creators.  Michael shared many changes being made by creators and companies and the lasting effects these innovations may have on future workflows and work environments.

Guest: Michael Gitig, Commander of Intergalactic Business Development, G-Technology

Michael Gitig is a former music + entertainment industry worker turned tech intra- and entrepreneur.  He has worked in business & strategic development, marketing, product management, and strategy for a variety of companies including Disney, Microsoft, and American Express, and was the co-founder of a music supervision company.  His obsession with the convergence of media, technology, and commerce led him to pursue an MBA at the University of Michigan, where he graduated with distinction.  While at the Ross School of Business, Mike led the consumer technology team of the Frankel Fund, a pre-seed student-run venture fund.

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