Dr. Gigi L. Johnson
Dr. Johnson, our Executive Director, “connects the digital dots.” She works to translate how technology is interacting with media, cultural industries, education, and social change.
She has taught digital media and disruptive technologies at UCLA Anderson since 2005, as well as at UCLA’s Herb Alpert School of Music; University of Navarra in Pamplona, Spain; Columbia College; and Higher Colleges of Technology in Abu Dhabi. Dr. Johnson joined UCLA Anderson in 1999. Until 2005, she had been Executive Director of the Entertainment and Media Management Institute. She created both its Executive Media and Entertainment Program as well as its Certificate Program in Entertainment/Media Management for undergraduates. Previously she had helped launch the Center for Management in the Information Economy and had been Director of the school’s Applied Management Research/Field Study Program.
Dr. Johnson’s for-profit background includes being SVP/General Manager of two video-on-demand channels at Studio 4 Networks and SVP/Managing Director at Bank of America. She spent most of a decade there as a corporate banker in Bank of America’s Entertainment/Media practice, focusing on entertainment conglomerates, movie studios, theatrical exhibition, radio and TV broadcast stations, publishing, cable television, theme parks, and wireless telecommunications. In addition, she has worked for leading advertising and public relations firms in media, as well as at a major studio in television finance.
Dr. Johnson received her doctorate in educational leadership and change, focusing on media studies, organizational change, and technologies, from Fielding Graduate University. She received her MBA in finance and accounting from UCLA Anderson, and her BA in Cinema-Television Production from the University of Southern California.