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Creating Next Adventures

Dr. Gigi L. Johnson

Dr. Gigi L. Johnson

Dr. Johnson, our Executive Director, “connects the digital dots.”   Her work at Maremel, as well as at UCLA and alt-NEXT, focuses on how we can create Positive Futures — as individuals and together — in a changing world.

She launched Maremel in 2001 to launch and grow media and educational projects.  In the 15 years since, Maremel has produced many executive programs with universities and companies, three educational web series (starting in 2004), video oral histories with innovative leaders, and thought-leading conferences across the world.  She has counseled leaders from a variety of tech and media companies on next-generation trends and new markets.

Outside of Maremel, Gigi has been busy.  Presently, she runs UCLA’s Center for Music Innovation at the UCLA Herb Alpert School of Music, as well as teaches Internet Marketing and Branding there.  She taught digital media and disruptive technologies at UCLA Anderson for seven years, and has taught programs at University of Navarra in Pamplona, Spain; Columbia College; and Higher Colleges of Technology in Abu Dhabi.  From 1999 to 2005, she ran a variety of thought-leadership programs at UCLA Anderson, including its Entertainment and Media Management Institute, Executive Media and Entertainment Program,  Certificate Program in Entertainment/Media Management for undergraduates, and Applied Management Research/Field Study Program.

Dr. Johnson’s for-profit background includes being SVP/General Manager of two video-on-demand channels at Studio 4 Networks and SVP/Managing Director at Bank of America. She spent most of a decade there as a corporate banker in Bank of America’s Entertainment/Media practice, focusing on entertainment conglomerates, movie studios, theatrical exhibition, radio and TV broadcast stations, publishing, cable television, theme parks, and wireless telecommunications. In addition, she has worked for leading advertising and public relations firms in media, as well as at a major studio in television finance.

Dr. Johnson received her doctorate in educational leadership and change, focusing on media studies, organizational change, and technologies, from Fielding Graduate University.  She received her MBA in finance and accounting from UCLA Anderson, and her BA in Cinema-Television Production from the University of Southern California.

Dr. Johnson’s CV