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Rethinking Creating and Containers
Fifth of a Series of Blog Posts from Maremel's White Paper: Opening Pandora's Digital Box Rethinking Creating and “Containers” Workflow for creation may have shifted to more digital pathways, but most discussions assume a formal...
Cloud Opportunities
Sixth of a Series of Blog Posts from Maremel's Pandora's Box White Paper Opportunities Data between User and Content Metadata Years ago, I worked with a company that was creating email lists for new film releases. Studios had outsourced this function to be able to...
Owned vs. Newly Purchased Media
Fifth of a Series of Blog Posts from Maremel's White Paper: Opening Pandora's Digital Box Challenge: Fates of Owned Media vs. Newly Purchased Media Will it be worth the consumer’s while to convert old to new? Time and convenience have been trumping cost in many...
Changing Metaphors, Belief, and Habits
Fourth of a Series of Blog Posts from Maremel's White Paper: Opening Pandora's Digital Box One core challenge is how new habits will affect the long-term economic value of owning product. Jeff Zucker’s 2008 concern of finding ways to make money online to that “we do...
Cloud Challenges
Third of a Series of Blog Posts from Maremel's White Paper: Opening Digital Pandora's Box If we believed ads and websites in 2011, eager consumers are ready to connect everywhere and anywhere. Consumers and content service providers face challenges in their...
Personal Cloud
Second of a Series of Blog Posts from Maremel's White Paper: Opening Pandora's Digital Box Cloud: Assumptions and Definitions Shared content and services on the Internet is not new. Cloud computing expands shared services with a concept of shared...
Digital “Storage” of our Digital “Stuff”
First of a Series of Blog Posts from Maremel's White Paper: Opening Pandora's Digital Box “Storage”: An interesting word in the context of “digital stuff.” Like the word “collect,” storage implies that it is our “digital stuff,” that we have ownership rights...
How to Start with Google Docs
We tend to start at the middle when sometimes we need to start at the beginning. Some of us at Maremel have been setting a non-profit organization up for cloud-based collaboration. To get them all on the same page, we helped them move their shared work documents to...
Consumers in the Cloud at CES
Dr. Johnson is looking forward to joining in the Content in the Cloud Conference Track at the Consumer Electronics Show. The afternoon session—"The Impact on Consumers of Implementing Cloud Computing for Media Storage"— will run from 1:45-2:30 pm on Wed., Jan. 11 at...