Jim Lidestri, BuzzAngle’s CEO, shares with us his perspectives on changing the process side of music data, and how his idea as a consumer turned into a daily data solution for music companies. He discusses why change is accelerating with streaming surging, and how his company thinks about process change. Jim also shares his surprises on the road of bringing daily data to music companies.
Our Guest: Jim Lidestri is the CEO of Border City Media. Border City Media is a New York-based music technology company that has developed an innovative service,BuzzAngle Music. It analyzes the daily sales, streaming and airplay activity of albums, songs and artists to benefit labels, distributors, artist managers, publishers, marketers, tour promoters, radio promoters, music tech companies, brands and advertisers. Previously, he was the CEO of AdSoft Direct, which provides an Internet-based, SaaS direct marketing service that manages direct marketing campaigns. He previously was an executive with IBM and Spring. He has an MBA from NYU Stern and a bachelors in computer science from Rensselaer Polytechnic Institute.