Maremel Institute

5 Ways to View the Ryan Seacrest/NBC Universal Deal

maremel — Mon, 30 Apr 2012 11:05:28 +0000

A reporter from a major newspaper emailed me on Friday with three questions about the Ryan Seacrest/NBC Universal two-year, multi-platform deal. He had found me from one of my non-Maremel roles: lecturer at UCLA Anderson Graduate School of Management. (I’m off this quarter, and back in June with their summer program.)

He asked about [...]

Monday Panel on Digital Media 101, Digital Hollywood 2012

maremel — Fri, 27 Apr 2012 14:12:56 +0000

Join us Monday, April 30, at 10 am for our Digital Hollywood “Digital Media 101″ panel. It will feature Phil Lelyveld (USC 3D lab and private guru), Andrew Wallenstein (Variety), Jim Halkett (THQ), Ben Spergel (Ipsos), and Slideshare, plus embedded below.

To some, this may seem VERY complex, and we are working to make much [...]

Upcoming Events: April 2012

maremel — Wed, 21 Mar 2012 15:13:48 +0000

April is stacking up to be a busy month! We’re starting out with presenting recent work on using quantitative tools like Atlas.ti to analyze qualitative change data at Fielding’s virtual research conference on April 1. We will be recording that presentation and plan to make it available here and on other [...]

Rethinking Creating and Containers

maremel — Mon, 30 Jan 2012 12:00:17 +0000

Fifth of a Series of Blog Posts from Maremel’s White Paper: Opening Pandora’s Digital Box

Rethinking Creating and “Containers”

Work flow for creation may have shifted to more digital pathways, but most discussions assume a formal media delivery of a finished, locked product. Products have rules [...]

Cloud Opportunities

maremel — Sat, 28 Jan 2012 12:00:09 +0000

Sixth of a Series of Blog Posts from Maremel’s White Paper: Opening Pandora’s Digital Box Opportunities Data between User and Content Metadata

Years ago, I worked with a company that was creating email lists for new film releases. Studios had outsourced this function to be able to rapidly [...]

Owned vs. Newly Purchased Media

maremel — Thu, 26 Jan 2012 12:00:18 +0000

Fifth of a Series of Blog Posts from Maremel’s White Paper: Opening Pandora’s Digital Box Challenge:
Fates of Owned Media vs. Newly Purchased Media

Will it be worth the consumer’s while to convert old to new? Time and convenience have been trumping cost in many instances. [...]

Changing Metaphors, Belief, and Habits

maremel — Tue, 24 Jan 2012 12:00:55 +0000

Fourth of a Series of Blog Posts from Maremel’s White Paper: Opening Pandora’s Digital Box

One core challenge is how new habits will affect the long-term economic value of owning product. Jeff Zucker’s 2008 concern of finding ways to make money online to that “we do not [...]

Cloud Challenges

maremel — Sun, 22 Jan 2012 12:00:29 +0000

Third of a Series of Blog Posts from Maremel’s White Paper: Opening Digital Pandora’s Box

If we believed ads and websites in 2011, eager consumers are ready to connect everywhere and anywhere. Consumers and content service providers face challenges in their transition to cloud-based archiving of [...]