My husband has been amused how many times he has heard “the New Normal” since I wrote about that thought some time ago (March 2009).  You can search for it on Google Trends ( and see that though it was searched for since 2005, it was a news topic increasing in 2009. Interestingly, the Beijing Review recently attributed as an idea conceived by Mohamed El-Erian, CEO of the global investment management company PIMCO, and said it had become a main idea at the Davos World Economic Forum this past month.

Yesterday, my husband was reading an online article yesterday and was intrigued by “the Great Humbling” as a related meme, but couldn’t remember where it came from.  It doesn’t yet show up on Google Trends.  So I thought I would search it to see its incarnations:


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